SOCIAL
OHH
OOH advertisements show cryptic messages that viewers are able to decipher through QR technology on their phones.
PROMOTION
As a reward for those who crack the code, the Spy Museum will send merchandise, with the name of the museum discreetly placed, to the first 20 people each day.
T-shirt
Sunglasses
Stickers
DIRECT MAILER
Direct mailers will be sent out to current patrons of the Spy Museum, giving them a special invitation to the opening night.
