Art Director & Graphic Designer
Art Director & Graphic Designer
Even though the client decided to go in a different direction, we were super excited about this idea.
The first thing people see when they walk into a Lids store, is the iconic wall of hats. To appeal to Gen Z, we created this one-of-a-kind experience to show up and stand out where cap culture happens for the most interactive, share-worthy hat wall the world has ever seen.
